Business idea · Agency
Backlink Buy Now Pay Later
Backlink Buy Now Pay Later is a service that allows businesses to purchase backlinks using a buy now pay later model, enabling them to pay for backlinks in manageable installments without interest. It was pitched on Koerner Office in the episode "You Don’t Need a Big Idea. AI Can Clone These Giants for You w/ Sam ⏐ Ep. #202" (aired July 30, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | You Don’t Need a Big Idea. AI Can Clone These Giants for You w/ Sam ⏐ Ep. #202 |
| Aired | July 30, 2025 |
| Category | Agency |
| Real companies on the episode | Postbridge, AppFolio, Run Gum, Trycreate, Bites |
The problem it solves
Many small and medium-sized businesses struggle to afford high-quality backlinks due to their upfront costs, which can hinder their online visibility and growth.
How it makes money
The business would make money through a commission on each backlink purchase, as well as potential fees associated with the payment plan.
Skills you need
Skills required include digital marketing knowledge, understanding of SEO and backlinks, financial management for payment plans, and customer service.
The market, and why this works now
The rise of buy now pay later services, exemplified by companies like Affirm, provides a viable mechanism for businesses to purchase backlinks in manageable installments. A concrete first-revenue move could involve partnering with digital marketing forums on platforms like Reddit, where small businesses actively seek backlink opportunities. A potential risk to consider is the capital required to cover the initial costs of backlinks before receiving payments from customers, which could strain cash flow in the early stages of the business.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Postbridge
A company that provides a more cost-effective alternative to social media scheduling tools.
- AppFolio
A software platform that provides property management and rental collection solutions for landlords and property managers.
- Run Gum
A brand that produces caffeinated gum specifically designed for runners.
- Trycreate
A company that sells creatine in gummy form instead of the traditional powder.
- Bites
A company that sells toothpaste in chewable tablet form.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: You Don’t Need a Big Idea. AI Can Clone These Giants for You w/ Sam ⏐ Ep. #202
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.