Business idea · Marketplace
Backlink Marketplace
Backlink Marketplace: Build a transparent online marketplace where businesses can purchase high-quality backlinks from various websites based on their domain authority, simplifying the SEO process. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "You Don’t Need a Big Idea. AI Can Clone These Giants for You w/ Sam ⏐ Ep. #202" (aired July 30, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | You Don’t Need a Big Idea. AI Can Clone These Giants for You w/ Sam ⏐ Ep. #202 |
| Aired | July 30, 2025 |
| Category | Marketplace |
| Real companies on the episode | Postbridge, AppFolio, Run Gum, Trycreate, Bites |
The problem it solves
This service addresses the complexity and opaqueness of acquiring backlinks for SEO, allowing businesses to easily obtain valuable links that can enhance their online visibility.
How it makes money
Membership subscription model with a flat fee for access to backlinks, along with a pay-per-backlink pricing system.
Skills you need
SEO knowledge, web development, digital marketing, and customer service.
The market, and why this works now
The rise of SEO transparency tools, such as Moz and Ahrefs, allows businesses to assess domain authority effectively, making the backlink marketplace viable. A concrete first-revenue move could involve listing the service on relevant subreddits, such as r/SEO, where users frequently seek backlink solutions. However, founders should consider the significant capital required to build and maintain the platform, as well as the challenge of ensuring a steady supply of high-quality backlinks to meet customer demand.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Postbridge
A company that provides a more cost-effective alternative to social media scheduling tools.
- AppFolio
A software platform that provides property management and rental collection solutions for landlords and property managers.
- Run Gum
A brand that produces caffeinated gum specifically designed for runners.
- Trycreate
A company that sells creatine in gummy form instead of the traditional powder.
- Bites
A company that sells toothpaste in chewable tablet form.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: You Don’t Need a Big Idea. AI Can Clone These Giants for You w/ Sam ⏐ Ep. #202
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.