Business idea · SaaS
Behavior Change Tracking App
Behavior Change Tracking App is an app that helps users track their habits and behaviors to facilitate personal development and lifestyle changes, focusing on areas like fitness, nutrition, and productivity. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "The App That’ll Be Bigger Than TikTok" (aired October 3, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The App That’ll Be Bigger Than TikTok |
| Aired | October 3, 2025 |
| Category | SaaS |
| Real companies on the episode | Mercury, One Second a Day, Sunflower Sober, Shopify, Sora, Rescue Time |
The problem it solves
This app addresses the challenge of maintaining motivation and accountability in personal goals, making it easier to adopt and sustain positive changes.
How it makes money
Freemium model with optional in-app purchases for advanced features and personalized coaching.
Skills you need
App development, knowledge of behavioral psychology, user interface design, and marketing.
The market, and why this works now
The rise of wellness apps has increased consumer interest in personal development tools that track habits and behaviors. A viable first-revenue move is to promote the app on the r/GetDisciplined subreddit, which has a dedicated community focused on accountability and self-improvement. However, a potential constraint is the capital required for initial marketing efforts, as gaining traction in a competitive app market can lead to high customer acquisition costs before achieving profitability.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Mercury
A financial technology company providing banking services for startups, offering a modern and streamlined banking experience.
- One Second a Day
An app that allows users to create a video diary by capturing one second of video each day.
- Sunflower Sober
An AI-based app that serves as a personal sponsor for individuals recovering from addiction.
- Shopify
An e-commerce platform enabling businesses to create online stores and sell products.
- Sora
An app developed by OpenAI that allows users to create AI-generated videos using their own voice and likeness.
- Rescue Time
A tool designed to track how much time users spend on different activities on their computer.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The App That’ll Be Bigger Than TikTok
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.