Business idea · SaaS
Personal Data Logging Tool
Personal Data Logging Tool is a software application that tracks and archives users' digital activities, such as keystrokes and screen captures, to help them understand their behavior patterns over time. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "The App That’ll Be Bigger Than TikTok" (aired October 3, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The App That’ll Be Bigger Than TikTok |
| Aired | October 3, 2025 |
| Category | SaaS |
| Real companies on the episode | Mercury, One Second a Day, Sunflower Sober, Shopify, Sora, Rescue Time |
The problem it solves
This tool allows users to gain insights into their habits and personal development, addressing the desire for self-reflection and growth in an increasingly digital world.
How it makes money
One-time purchase or a subscription model for ongoing features and updates.
Skills you need
Software development, data analysis, user experience design, understanding of privacy regulations.
The market, and why this works now
Increased consumer awareness of data privacy, driven by regulations like the GDPR, makes a personal data logging tool viable by addressing user concerns about data ownership. A viable first-revenue move is to engage with communities on Reddit, specifically subreddits focused on personal development and productivity, where users actively seek tools for self-improvement. A notable constraint is the need for ongoing compliance with privacy laws, which can require significant legal resources and expertise to navigate, potentially increasing operational costs for the business.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Mercury
A financial technology company providing banking services for startups, offering a modern and streamlined banking experience.
- One Second a Day
An app that allows users to create a video diary by capturing one second of video each day.
- Sunflower Sober
An AI-based app that serves as a personal sponsor for individuals recovering from addiction.
- Shopify
An e-commerce platform enabling businesses to create online stores and sell products.
- Sora
An app developed by OpenAI that allows users to create AI-generated videos using their own voice and likeness.
- Rescue Time
A tool designed to track how much time users spend on different activities on their computer.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The App That’ll Be Bigger Than TikTok
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.