Business idea · SaaS
Billboard Management Software for Advertisers
Billboard Management Software for Advertisers: This SaaS product helps advertisers manage their billboard campaigns, track performance metrics, and optimize their ad placements for better ROI. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "608: How to Start a Billboard Business: $30k a Month Part-Time" (aired May 16, 2024).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 608: How to Start a Billboard Business: $30k a Month Part-Time |
| Aired | May 16, 2024 |
| Category | SaaS |
| Real companies on the episode | Want More Billboards |
The problem it solves
Advertisers struggle to manage multiple billboard placements across different locations, leading to inefficiencies and missed opportunities. Current tools often lack comprehensive analytics, making it difficult to track the performance of billboard ads effectively.
How it makes money
Subscription-based software service with tiered pricing based on features and usage levels.
Skills you need
Software development skills, particularly in SaaS applications Understanding of digital marketing and advertising metrics User experience design to create intuitive interfaces
The market, and why this works now
The rise of programmatic advertising has increased the demand for tools that can manage and optimize billboard placements in real-time. Launching the software through a dedicated subreddit focused on outdoor advertising could attract early users and facilitate community feedback. However, the initial development costs and ongoing maintenance may require significant capital, which could extend the customer acquisition cost payback period.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Want More Billboards
Want More Billboards, founded by Chris Brown, is a business that involves purchasing and leasing billboards to advertisers. The business model capitalizes on the demand for advertising space along high-traffic routes, allowing Chris to generate a substantial income with minimal ongoing management.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 608: How to Start a Billboard Business: $30k a Month Part-Time
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.