Business idea · SaaS
Corporate Values Tracker
Corporate Values Tracker is a software platform that enables companies to document, track, and celebrate behaviors that align with their core values, fostering a culture of accountability. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Masterclass: How to go from founder to CEO (without imploding)" (aired October 28, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Masterclass: How to go from founder to CEO (without imploding) |
| Aired | October 28, 2025 |
| Category | SaaS |
| Real companies on the episode | Rao's, Carbon, Hampton, RXBAR |
The problem it solves
Companies often fail to live by their stated values, leading to a disconnect between what they say and what they do.
How it makes money
Subscription model for businesses to access the platform along with tiered pricing based on company size.
Skills you need
Software development, user experience design, and an understanding of corporate culture and values.
The market, and why this works now
Remote work trends have increased the demand for tools that enhance corporate culture. Corporate Values Tracker can leverage platforms like Slack to engage with specific company channels, allowing employees to share and recognize value-driven behaviors. A potential challenge is the need for initial capital to develop the software and the risk of a lengthy customer acquisition cost payback period, especially if companies are hesitant to invest in culture-focused tools without proven ROI.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Rao's
Rao's is an Italian restaurant in Manhattan known for its tomato sauce, which has been scaled into a widely recognized brand.
- Carbon
Carbon is a restaurant that transitioned its business to offer jarred pasta sauces directly to consumers during the pandemic.
- Hampton
Hampton is a company that connects founders of businesses with similar sizes and challenges, providing a network for accountability and support.
- RXBAR
RXBAR is a protein bar brand known for its simple, clean ingredients and has become a popular choice for health-conscious consumers.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Masterclass: How to go from founder to CEO (without imploding)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.