Business idea · Education
Customer Follow-up Strategy Workshop
Customer Follow-up Strategy Workshop is a consultancy that teaches small business owners effective follow-up strategies to convert potential leads into actual sales. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "This Business Makes Vending Machines Look Dumb⏐Ep. #270" (aired January 30, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | This Business Makes Vending Machines Look Dumb⏐Ep. #270 |
| Aired | January 30, 2026 |
| Category | Education |
| Real companies on the episode | Bang Energy, Forest's Snack Distribution Business, Ranch House Meats, Not specified (novelty products business), Cost Your Wholesale, Bon Appetit Bakery |
The problem it solves
This addresses the common challenge of securing the first sale, which often requires multiple follow-ups and a strategic approach.
How it makes money
One-time purchase or workshop fees for training sessions, with potential for ongoing consultation services.
Skills you need
Teaching experience, sales expertise, and knowledge of customer relationship management.
The market, and why this works now
The rise of remote work has led many small businesses to rely on digital communication tools like Slack and Zoom for client interactions. A viable first-revenue move could involve partnering with local chambers of commerce to offer workshops that target small business owners seeking to improve their follow-up processes. However, a potential constraint is the time-intensive nature of teaching and consulting, which may limit the number of clients that can be effectively served in a given timeframe.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Bang Energy
A beverage company known for its energy drinks, which gained popularity in the market.
- Forest's Snack Distribution Business
A business focusing on selling snacks and beverages to gas stations and grocery stores without the need for heavy capital investment or experience.
- Ranch House Meats
A jerky company based in Billings that offers unique flavors of jerky sticks and packs.
- Not specified (novelty products business)
A business run by a couple selling novelty items such as fishing hooks, teddy bears, and t-shirts from a trailer.
- Cost Your Wholesale
A business started by the speaker that focuses on selling local products to independent stores.
- Bon Appetit Bakery
A bakery located in California that produces pastries, including donuts and packaged danishes.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: This Business Makes Vending Machines Look Dumb⏐Ep. #270
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.