Company case study
Cost Your Wholesale
Cost Your Wholesale is a business started by the speaker that focuses on selling local products to independent stores. It came up on Koerner Office, hosted by Chris Koerner, in the episode "This Business Makes Vending Machines Look Dumb⏐Ep. #270" (aired January 30, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | This Business Makes Vending Machines Look Dumb⏐Ep. #270 |
| Aired | January 30, 2026 |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
This Business Makes Vending Machines Look Dumb⏐Ep. #270 · aired January 30, 2026 · hosted by Chris Koerner
Why it works
By targeting independent retailers and local products, the business avoids competition with larger brands and finds success through local support.
Founding story
The speaker started this business upon moving to a new area, driven by the desire to build a route of accounts.
The playbook
Utilize a simple sales pitch, follow up regularly with potential customers, and focus on local products.
Also mentioned
The speaker documents their entrepreneurial journey on YouTube, showcasing their growth from a storage unit to a box truck.
Why this works now (our analysis)
Shopify's local delivery feature allows Cost Your Wholesale to efficiently connect independent retailers with nearby producers. The founder initially reached out to potential customers via local chamber-of-commerce directory listings, establishing relationships that led to early sales. A challenge this business faces is the labor intensity of managing multiple small accounts, which can strain resources and impact scalability.