Business idea · Education
Dating Skills Academy
Dating Skills Academy is an online platform offering courses and workshops on dating skills, tailored specifically for young men who feel overwhelmed by the dating landscape. It was pitched on My First Million in the episode "Hinge expert shares dating advice for ambitious nerds" (aired May 21, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Hinge expert shares dating advice for ambitious nerds |
| Aired | May 21, 2025 |
| Category | Education |
| Real companies on the episode | OKCupid, Copy That, Hinge, The Gottman Institute, Diary of a CEO, Angel City Football Club |
The problem it solves
Many young men struggle with dating due to a lack of education and guidance on how to approach relationships, leading to feelings of inadequacy and frustration.
How it makes money
Subscription-based model for access to courses and workshops, with options for one-time purchases for specific workshops.
Skills you need
Knowledge of dating psychology, instructional design, marketing, and customer service.
The market, and why this works now
The rise of online learning platforms has made it easier to deliver targeted courses to specific demographics, such as young men seeking dating skills. An effective first-revenue move could involve promoting workshops on communities like Reddit's r/dating_advice, where potential customers congregate and seek guidance. A key risk is the reliance on content marketing to attract subscribers, which may require substantial capital for initial content creation and marketing efforts before achieving a positive return on investment.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- OKCupid
A dating platform that uses user-generated data to facilitate matches based on compatibility.
- Copy That
An online platform designed to help users improve their writing skills through structured exercises.
- Hinge
A dating app designed to be deleted, which focuses on relationship-building rather than casual encounters.
- The Gottman Institute
An organization founded by John and Julie Gottman, focused on research and education around relationships and marriage.
- Diary of a CEO
A podcast that features interviews with various leaders and experts, focusing on personal and professional development.
- Angel City Football Club
A women's professional soccer team based in Los Angeles, focused on creating a strong brand and community support.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Hinge expert shares dating advice for ambitious nerds
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.