Business idea · SaaS
Digital Billboard Management Software
Digital Billboard Management Software: Develop a platform that allows billboard owners to manage their digital billboards, including scheduling ads, monitoring performance, and billing advertisers. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "How to Start a Billboard Business: $30k a Month Part-Time (Greatest Hits)" (aired February 19, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | How to Start a Billboard Business: $30k a Month Part-Time (Greatest Hits) |
| Aired | February 19, 2026 |
| Category | SaaS |
| Real companies on the episode | Signs of Good, Land Glide, 1-800-GOT-JUNK?, Billboard Advertising Ventures, Gusto, Lamar Advertising |
The problem it solves
Billboard owners need efficient tools to manage multiple advertising schedules and track performance metrics. This software solution simplifies the management process and helps maximize revenue.
How it makes money
This could be a SaaS (Software as a Service) model where users pay a monthly subscription fee to access the software.
Skills you need
Skills required include software development, user interface design, and knowledge of advertising metrics and digital billboard technology.
The market, and why this works now
Digital billboards are increasingly being utilized due to advancements in LED technology and the growing demand for dynamic advertising. A viable first-revenue move is to partner with local chambers of commerce to offer the software as a resource for their members, facilitating easier advertising management. A key risk involves the potential high customer acquisition costs, as billboard owners may be slow to adopt new software solutions, leading to extended payback periods and a need for sustained marketing efforts.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Signs of Good
Signs of Good incorporates a charity component by contributing a portion of revenue from advertisements sold.
- Land Glide
Land Glide is an app that provides county data while users are driving, showing property ownership information.
- 1-800-GOT-JUNK?
1-800-GOT-JUNK? is a junk removal service that operates on a franchise model.
- Billboard Advertising Ventures
A company that acquires and operates billboard advertising spaces, generating passive income through long-term contracts with advertisers.
- Gusto
Gusto is an online payroll and benefits software designed for small businesses, offering services like automatic payroll tax filing and health benefits.
- Lamar Advertising
A large billboard advertising company that operates across the United States, known for its extensive inventory of outdoor advertising spaces.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: How to Start a Billboard Business: $30k a Month Part-Time (Greatest Hits)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.