Business idea · Marketplace
Engagement Exchange Network for LinkedIn Growth
Engagement Exchange Network for LinkedIn Growth is a platform where LinkedIn users can exchange engagement (likes and comments) on each others posts to boost visibility. It was pitched on In The Pit with Cody Schneider in the episode "Adding 140,000 LinkedIn Followers in 9 Months: A Step-by-Step Guide to Get 2,000,000+ Impressions per Month for Free" (aired October 12, 2023).
At a glance
| Podcast | In The Pit with Cody Schneider |
|---|---|
| Hosted by | Cody Schneider |
| Episode | Adding 140,000 LinkedIn Followers in 9 Months: A Step-by-Step Guide to Get 2,000,000+ Impressions per Month for Free |
| Aired | October 12, 2023 |
| Category | Marketplace |
| Real companies on the episode | Distribute |
The problem it solves
Users face challenges in getting their posts seen due to low initial engagement, hindering follower growth. Current strategies often rely on organic reach, which is insufficient for new or less active users.
How it makes money
Membership fee for users to join the network and participate in engagement exchanges.
Skills you need
Community management, digital marketing, software development.
The market, and why this works now
LinkedIn's algorithm has shifted to favor engagement-driven content, making a platform for exchanging likes and comments timely. Launching within relevant LinkedIn groups, such as those focused on networking or professional development, could facilitate initial user acquisition and drive membership fees. A potential risk involves platform dependency; if LinkedIn alters its engagement policies or algorithm, the value of the network may diminish, impacting user retention and revenue.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Distribute
Founded by Andy Muborn, Distribute.SO is a tool designed to help content creators effectively distribute their posts on LinkedIn and other platforms. It provides strategies for maximizing engagement and reach, particularly through the use of carousels and impactful statements in posts.
Where this idea came from
Podcast: In The Pit with Cody Schneider, hosted by Cody Schneider
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.