Business idea · E-commerce
Exercise Equipment Reseller
Exercise Equipment Reseller is a venture that involves buying customer return exercise equipment from auctions and reselling it at a profit. This can include treadmills, weights, and other gym equipment. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "This Is How You Actually Go From $0 to $100K Reselling Online⏐Ep. #243" (aired November 5, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | This Is How You Actually Go From $0 to $100K Reselling Online⏐Ep. #243 |
| Aired | November 5, 2025 |
| Category | E-commerce |
| Real companies on the episode | Barking Chalker, Mike's Couch Flipping, Joe's Reselling Business, Costco, GovDeals, Ruggable |
The problem it solves
Addresses the demand for affordable home gym equipment, especially at the start of the year when people are looking to get fit.
How it makes money
One-time purchase with the potential for a freemium model through after-sales services or accessories.
Skills you need
Market analysis, negotiation skills, and knowledge of exercise equipment.
The market, and why this works now
Consumer behavior is shifting toward budget-friendly home fitness solutions, particularly at the start of the year when exercise resolutions peak. Acquiring customer return exercise equipment from liquidation auctions can provide a cost-effective inventory source. A practical first-revenue move is to list products on Facebook Marketplace, which has a dedicated section for fitness equipment and a large local user base. A key risk is the initial capital required to purchase equipment, which can vary significantly based on quality and demand, potentially impacting cash flow before achieving profitability.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Barking Chalker
A retail store that sells various products including everyday essentials like bottled water and toilet paper.
- Mike's Couch Flipping
Mike is a weather anchor who flips couches and other furniture as a side hustle, sourcing items for free or at minimal cost.
- Joe's Reselling Business
Joe started with minimal investment, buying pallets of pressure washers and reselling them for profit.
- Costco
A membership-based warehouse club that sells a wide range of products including exercise equipment and groceries at discounted prices.
- GovDeals
GovDeals is an online auction platform for government surplus, where individuals can bid on various items, including equipment and furniture.
- Ruggable
Ruggable is a brand that sells washable rugs, popular for their convenience and functionality.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: This Is How You Actually Go From $0 to $100K Reselling Online⏐Ep. #243
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.