Business idea · Agency
Fan Engagement Consultancy
Fan Engagement Consultancy is a consultancy that helps organizations enhance their fan engagement strategies through storytelling and personalized experiences, aiming to create stronger connections between brands and their audiences. It was pitched on My First Million in the episode "The (Improbable) Story of Savannah Bananas' Rise to a $1B Empire" (aired December 5, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The (Improbable) Story of Savannah Bananas' Rise to a $1B Empire |
| Aired | December 5, 2025 |
| Category | Agency |
| Real companies on the episode | Fans First Entertainment, Circus Alay, Savannah Bananas, Gastonia Grizzlies, Banana Ball |
The problem it solves
This business solves the issue of disengaged fans by providing strategies to deepen their emotional investment and involvement with the brand.
How it makes money
The consultancy could charge clients on a project basis or offer retainer agreements for ongoing support and strategy development.
Skills you need
Skills in marketing, storytelling, customer relationship management, and data analysis would be crucial to effectively provide these consulting services.
The market, and why this works now
The rise of social media platforms, particularly TikTok, allows brands to create engaging short-form content that resonates with younger audiences. A viable first-revenue move could involve partnering with local sports teams to host workshops on fan engagement strategies, promoted through community channels like city chamber-of-commerce directories. However, reliance on social media algorithms poses a risk, as changes in platform policies or user behavior could impact visibility and engagement effectiveness.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Fans First Entertainment
A company focused on creating unique and entertaining experiences in sports, particularly through their baseball teams like the Savannah Bananas.
- Circus Alay
A multi-billion dollar entertainment company known for its circus performances that combine acrobatics, dance, and theatrical flair.
- Savannah Bananas
A college summer baseball team that has gained immense popularity by transforming the traditional baseball experience into a fun and entertaining event.
- Gastonia Grizzlies
A college summer baseball team that previously struggled with low attendance and revenue before being revitalized under Jesse Cole’s leadership.
- Banana Ball
An innovative and fast-paced style of baseball designed to entertain fans and keep them engaged, featuring two-hour time limits and various entertaining elements.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The (Improbable) Story of Savannah Bananas' Rise to a $1B Empire
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.