Business idea · Agency
First-Party Customer Research Service
First-Party Customer Research Service is a service that helps businesses conduct first-party customer research through sales calls to gather valuable insights directly from potential customers about their needs and challenges. It was pitched on Koerner Office in the episode "You’re Doing Everything Except the One Thing That Works w/ Sam ⏐ Ep. #187" (aired June 25, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | You’re Doing Everything Except the One Thing That Works w/ Sam ⏐ Ep. #187 |
| Aired | June 25, 2025 |
| Category | Agency |
| Real companies on the episode | 72 Hour Sites, Replic, LaunchFast, Salesforce, Google Maps Optimization Business, Hummingbird Nectar Extender |
The problem it solves
Companies often rely on second-hand data or assumptions about customer needs, leading to misaligned products and services. This service provides direct insights that can guide product development.
How it makes money
Consulting fee for conducting research and providing actionable insights, potentially with ongoing support packages.
Skills you need
Research skills, communication skills, analytical skills, and knowledge of market trends.
The market, and why this works now
The rise of remote work has increased the reliance on virtual sales calls, making first-party customer research more accessible. Launching this service through platforms like LinkedIn Sales Navigator can connect businesses with potential clients actively seeking solutions. However, the labor intensity of conducting thorough interviews and compiling actionable insights may require significant upfront investment in skilled personnel, which could strain initial cash flow.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- 72 Hour Sites
A web design agency that offers high-quality websites at affordable prices, focusing on conversion rate optimization.
- Replic
Replic is a tool for building customizable CRM solutions tailored to specific business needs.
- LaunchFast
LaunchFast offers a personal CRM template that can be customized by users with additional prompts.
- Salesforce
Salesforce is a leading customer relationship management (CRM) platform that offers a wide range of services and features.
- Google Maps Optimization Business
A service aimed at helping local businesses manage their online reviews and improve their visibility on Google Maps.
- Hummingbird Nectar Extender
A product designed to enhance hummingbird feeders by extending the life of nectar and preventing bacterial growth.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: You’re Doing Everything Except the One Thing That Works w/ Sam ⏐ Ep. #187
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.