Geography-Based Streaming Ads
This business focuses on leveraging streaming platforms like Hulu and YouTube TV to deliver geography-based advertisements at a low cost-per-thousand-impressions (CPM), making TV advertising more accessible and measurable for small businesses.
Problem Solved
Many small businesses struggle to find affordable and effective advertising channels that allow them to track customer actions resulting from ads. This solution provides a cost-effective way to reach local audiences while measuring ad effectiveness.
Skills Required
Skills needed include digital marketing, data analytics, and familiarity with advertising platforms.
Why this works now
Geography-Based Streaming Ads can capitalize on the rise of programmatic advertising platforms that allow for targeted ad placements based on user location. A solid first-revenue move could involve advertising through local business directories, such as a city's chamber-of-commerce website, to attract small businesses looking for affordable options. A notable risk is the dependency on streaming platforms' algorithms, which can change frequently and may impact ad visibility and effectiveness for clients.
Where this idea came from
15 more ideas and case studies from this episode
This was one of the business ideas discussed on 75¢ CPM Billboards Meet $4 Streaming TV: Unlocking 3-4x Higher Conversions. See every idea and case study pulled from this episode in one place.
See all 16 ideas from this episode →More ideas from In The Pit with Cody Schneider
Vid Angel
Vid Angel is a platform that offers clean versions of popular movies and TV shows by removing objectionable content, catering to families and those seeking a cleaner viewing experience.
Value-Based Streaming Platform
A streaming service that focuses on producing and distributing values-based content, catering to audiences seeking alternatives to mainstream nihilistic narratives.
Angel Studios
Angel Studios is a film and television production company that produces family-friendly content, allowing audiences to invest in projects they want to see made.
More from In The Pit with Cody Schneider
Browse every idea we've extracted from this show.
See all In The Pit with Cody Schneider ideas →