In The Pit with Cody Schneider

Episode 59: 75¢ CPM Billboards Meet $4 Streaming TV: Unlocking 3-4x Higher Conversions

10 business ideas · 6 case studies · Aired

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Business Ideas from this Episode

Viral Media Creation Service

A service that helps brands create unique and engaging media content designed to go viral, utilizing trends and creative formats to maximize social media exposure.

The business could adopt a project-based pricing model where clients pay per campaign or a retainer model for ongoing content creation.

Digital Billboard Truck Rentals

A rental service for digital billboard trucks that can be deployed at various locations for advertising campaigns, complete with multimedia capabilities.

Hourly or daily rental fees for the trucks, along with additional charges for content creation and management.

Digital Out-of-Home Advertising Platform

This platform allows businesses to easily purchase digital billboard space programmatically, offering flexible options for ad placements and the ability to test different creatives in real-time.

The business could operate on a commission basis, taking a percentage of the ad spend or charging a flat fee for ad placements.

Geography-Based Streaming Ads

This business focuses on leveraging streaming platforms like Hulu and YouTube TV to deliver geography-based advertisements at a low cost-per-thousand-impressions (CPM), making TV advertising more accessible and measurable for small businesses.

The business could operate on a subscription model where advertisers pay a monthly fee based on their ad spend and access to analytics tools.

Connected TV Retargeting Solutions

A retargeting service that allows brands to advertise on connected TVs based on user interactions with their websites, enhancing conversion rates.

Performance-based pricing, where brands pay based on successful conversions or engagements generated through the ads.

Billboard Arbitrage Platform

A platform that helps businesses identify undervalued billboards with low CPMs, enabling them to maximize advertising spend on traditional and digital out-of-home media.

Subscription-based model for access to data analytics and insights on billboard pricing and performance.

Integrated Marketing Strategy Consulting

A consulting service that helps businesses develop integrated marketing strategies, combining traditional advertising methods like billboards with digital channels for maximum impact.

The business could charge clients based on project scope or a monthly retainer for ongoing consulting services.

AI-Driven Dashboard for Ad Analytics

An AI-powered analytics platform that simplifies the process of creating dashboards to visualize data from various advertising channels, including Google Ads and Facebook Ads, allowing businesses to track their advertising performance easily.

The business could operate on a freemium model, offering basic analytics for free while charging for advanced features and integrations.

Streaming TV Ad Tech for Agencies

A software tool designed for advertising agencies to manage, measure, and optimize streaming TV advertising campaigns with detailed analytics.

Freemium model with a tiered subscription for advanced analytics and campaign management features.

Event Sponsorship Management Service

A service that connects brands with event organizers for sponsorship opportunities, ensuring brands can effectively promote themselves at various events.

Commission-based model where the service takes a percentage of the sponsorship fees.

Case Studies from this Episode

Brex

Brex is a financial technology company that provides corporate credit cards and financial services to startups and businesses.

Not mentioned in the transcript

DraftKings

A digital sports entertainment and gaming company that offers sports betting and fantasy sports.

Not mentioned in the transcript.

Clually

Clually is involved in out-of-home advertising, specifically utilizing billboards in high-visibility locations like Times Square.

Not mentioned in the transcript

Graph com

Graph com is an AI data analytics platform that helps users build dashboards and gain insights about their data quickly and easily.

Not mentioned in the transcript

Cognition Ads

A software company that provides ad tech solutions for agencies focused on streaming TV advertising.

Not mentioned in the transcript.

Blip

Blip is a platform that allows users to buy advertising space on billboards, making it easier for businesses to run targeted out-of-home advertising campaigns.

Not mentioned in the transcript

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