Business idea · Marketplace
Harrow for DIY PR
Harrow for DIY PR: Harrow is a platform that connects journalists with sources, allowing businesses to gain media exposure and credibility by getting featured in news articles and publications. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "705: 17 Marketing Tips from Side Hustle Show Listeners: What’s Working Now?" (aired November 3, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 705: 17 Marketing Tips from Side Hustle Show Listeners: What’s Working Now? |
| Aired | November 3, 2025 |
| Category | Marketplace |
| Real companies on the episode | Nifty Package Company, Email Tooltester, Bear Soldier, Rad Reply, Gusto, Facebook Monetization Program |
The problem it solves
It helps businesses overcome the challenge of gaining visibility and authority in their industries by providing a straightforward way to connect with journalists and secure media coverage.
How it makes money
The business could generate revenue through subscription fees for businesses seeking to access premium features or through commission on successful media placements.
Skills you need
Skills needed include public relations, effective communication, and understanding of journalistic needs and pitching techniques.
The market, and why this works now
Harrow leverages the increasing reliance on digital communication among journalists and businesses, allowing for efficient connections through a user-friendly platform. A practical first-revenue move could involve partnering with local chamber-of-commerce directories to offer businesses access to premium PR resources. One risk is the potential high customer acquisition cost, especially if initial outreach requires extensive marketing efforts to establish credibility and attract users.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Nifty Package Company
Nifty Package Company is a mobile gift wrapping service that focuses on luxury gift wrapping and personalized service.
- Email Tooltester
Email Tooltester reviews email marketing services and uses quizzes to help visitors find the best products for their needs.
- Bear Soldier
An interactive platform related to a book that focuses on World War II, providing engaging content such as maps and stories.
- Rad Reply
Rad Reply is an app developed to automate responses on the social media platform Threads, driving engagement and email list growth.
- Gusto
Gusto is an online payroll and benefits software designed for small businesses, offering payroll tax filing, direct deposits, health benefits, and more.
- Facebook Monetization Program
A program that incentivizes content creators to produce engaging content on Facebook in exchange for revenue sharing.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 705: 17 Marketing Tips from Side Hustle Show Listeners: What’s Working Now?
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.