Business idea · Agency
Holy Health
Holy Health is a service that aggregates small medical practices to negotiate better insurance reimbursements through collective bargaining, while also providing them with customer acquisition support. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Brainstorming $10M+ business ideas with Jess Mah" (aired May 2, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Brainstorming $10M+ business ideas with Jess Mah |
| Aired | May 2, 2025 |
| Category | Agency |
| Real companies on the episode | Holy Health, Shop Genie, Cred Boost, Holy Hell, VET TEC, Vertical Agent as a Service |
The problem it solves
Small medical providers often lack the scale to negotiate favorable terms with insurance companies, which limits their revenue potential; this service helps them gain access to better reimbursements.
How it makes money
Subscription or commission-based model, charging a fee based on the savings achieved for the medical practices or a flat fee for services rendered.
Skills you need
Knowledge of healthcare systems, negotiation skills, business development, and an understanding of insurance processes.
The market, and why this works now
The rise of value-based care models encourages small medical practices to seek better reimbursement terms. Holy Health could generate initial revenue by partnering with local chambers of commerce to connect with small providers who need assistance with insurance negotiations. A significant risk is the potential difficulty in achieving scale quickly, as the startup may require substantial capital to effectively negotiate with larger insurance companies and cover operational costs before seeing a return on investment.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Holy Health
A platform that connects chiropractors with clients, aiming to simplify the process of finding qualified practitioners.
- Shop Genie
A vertical SaaS company that provides CRM solutions tailored specifically for auto repair shops.
- Cred Boost
A business concept aimed at improving and boosting individuals' credit scores.
- Holy Hell
A proposed business idea aimed at helping small medical providers access insurance reimbursement through collective negotiation.
- VET TEC
A program designed to help U.S. military veterans find new job opportunities through education and training.
- Vertical Agent as a Service
A proposed service providing tailored AI agents for specific industries to automate tasks and improve efficiency.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Brainstorming $10M+ business ideas with Jess Mah
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.