Business idea · Subscription
Labubu Collectibles
Labubu Collectibles: This business would focus on creating a new line of collectible dolls that leverage the 'ugly cute' aesthetic, similar to the Labubu dolls that have seen massive popularity. It was pitched on My First Million in the episode "How this dumb doll makes $2M per day" (aired July 9, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | How this dumb doll makes $2M per day |
| Aired | July 9, 2025 |
| Category | Subscription |
| Real companies on the episode | Orange Theory Fitness, Popmart, The Last Mile, Red Bull, Moku, Labubu |
The problem it solves
It addresses the growing demand for unique, collectible items that appeal to both children and adults, tapping into the 'kidult' trend where adults seek comfort in nostalgia and collectibles.
How it makes money
Subscription-based model where customers receive a new doll or collectible item every month, alongside exclusive content about the collection.
Skills you need
Skills in product design, marketing, e-commerce, and supply chain management would be essential to launch and sustain this business.
The market, and why this works now
Leveraging the rise of niche subscription services, Labubu Collectibles can utilize platforms like Patreon to build a community around its 'ugly cute' dolls. This platform allows for direct engagement with fans and can facilitate initial sales through exclusive membership tiers that offer early access to new releases. However, the business faces a risk in customer acquisition costs, particularly in a crowded market where differentiation is crucial. High CAC could delay profitability and require significant upfront investment in marketing and product development.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Orange Theory Fitness
Orange Theory Fitness is a fitness franchise that offers group workout classes based on high-intensity interval training (HIIT).
- Popmart
A Chinese company that produces collectible toys, popular for their blind box selling model, targeting the adult market.
- The Last Mile
A charity that provides education and training programs for incarcerated individuals to help reduce recidivism and increase their chances of employment after release.
- Red Bull
Red Bull is an energy drink company known for its marketing strategies and involvement in extreme sports.
- Moku
An AI-powered tool that automatically transfers data from any document into a PDF, streamlining the process of creating professional documents.
- Labubu
A collectible doll created by Dutch artist, which has become a viral sensation and a key product for Popmart.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: How this dumb doll makes $2M per day
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.