Business idea · E-commerce
Popmart Experience Stores
Popmart Experience Stores: Create a chain of interactive experience stores that allow customers to engage with collectible toys through themed events, exclusive releases, and community activities, building a strong customer loyalty base. It was pitched on My First Million in the episode "How this dumb doll makes $2M per day" (aired July 9, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | How this dumb doll makes $2M per day |
| Aired | July 9, 2025 |
| Category | E-commerce |
| Real companies on the episode | Orange Theory Fitness, Popmart, The Last Mile, Red Bull, Moku, Labubu |
The problem it solves
This business addresses the need for physical spaces where consumers can connect with brands and each other, enhancing the shopping experience beyond mere transactions.
How it makes money
Revenue would come from in-store sales of collectibles, admission fees for special events, and memberships for exclusive access to limited edition items.
Skills you need
Knowledge in retail management, event planning, marketing, and customer service will be crucial for running successful experience stores.
The market, and why this works now
The rise of experiential retail, driven by consumer preferences for immersive shopping environments, makes Popmart Experience Stores viable. A concrete first-revenue move is engaging with communities on platforms like Reddit's r/collectibletoys to promote events and exclusive releases. A key risk is the capital required for leasing retail space and investing in event production, which can strain cash flow in the early stages of operation.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Orange Theory Fitness
Orange Theory Fitness is a fitness franchise that offers group workout classes based on high-intensity interval training (HIIT).
- Popmart
A Chinese company that produces collectible toys, popular for their blind box selling model, targeting the adult market.
- The Last Mile
A charity that provides education and training programs for incarcerated individuals to help reduce recidivism and increase their chances of employment after release.
- Red Bull
Red Bull is an energy drink company known for its marketing strategies and involvement in extreme sports.
- Moku
An AI-powered tool that automatically transfers data from any document into a PDF, streamlining the process of creating professional documents.
- Labubu
A collectible doll created by Dutch artist, which has become a viral sensation and a key product for Popmart.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: How this dumb doll makes $2M per day
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.