Business idea · Education
Local SEO Training Platform
Local SEO Training Platform is an online platform offering courses and resources to help small businesses improve their local SEO strategies and visibility on search engines. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "The Path from "No Skills" to $3k a Month on the Side (Greatest Hits)" (aired July 31, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | The Path from "No Skills" to $3k a Month on the Side (Greatest Hits) |
| Aired | July 31, 2025 |
| Category | Education |
| Real companies on the episode | Self Made Web Designer, Upwork, Codecademy, Showit |
The problem it solves
Many small businesses struggle with getting found online by local customers, impacting their sales and growth.
How it makes money
Freemium model with free basic courses and paid advanced training sessions or consulting services.
Skills you need
SEO expertise, content creation, online course development, and digital marketing.
The market, and why this works now
Google's local search algorithm continues to prioritize small businesses that optimize for local SEO, making this an opportune time for a training platform focused on this niche. Launching a targeted ad campaign in local business forums on platforms like Reddit can attract initial users seeking to enhance their online presence. A potential challenge includes the need for ongoing content updates to keep pace with frequent algorithm changes, which may require additional resources and expertise to maintain course relevance and effectiveness.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Self Made Web Designer
A web design business started by Chris Mystic, who transitioned from being a worship pastor to a freelance web designer after learning the skill through online courses.
- Upwork
A freelance platform that connects clients with freelancers for various projects, including web design.
- Codecademy
An online learning platform that offers coding courses, including free resources for learning web design and development.
- Showit
A web design platform that enables users to create custom websites without coding.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: The Path from "No Skills" to $3k a Month on the Side (Greatest Hits)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.