Business idea · Media
Meme Card Movement
Meme Card Movement is a social media-driven initiative to promote the value of less popular Pokemon cards through memes and viral marketing, similar to the 'Kabuto King' trend. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "6 Simple Side Hustles You Can Start With Zero Experience⏐Ep. #266" (aired January 15, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | 6 Simple Side Hustles You Can Start With Zero Experience⏐Ep. #266 |
| Aired | January 15, 2026 |
| Category | Media |
| Real companies on the episode | Kabuto King, Beehive, TCG Player, Velofix, Mobile Bike Wash, Phone Restore |
The problem it solves
This initiative helps create demand for undervalued cards by leveraging social media, thereby increasing their market value and providing a fun community for collectors.
How it makes money
Revenue through partnerships with card sellers, merchandise sales, and potential sponsorships from brands targeting the collector community.
Skills you need
Social media marketing, content creation, meme culture understanding, and community engagement.
The market, and why this works now
The rise of TikTok as a platform for short-form video content allows for rapid meme creation and sharing, making it an ideal channel for the Meme Card Movement. A concrete first-revenue move could involve establishing a presence on the Pokémon Trading Card Game subreddit, where collectors actively discuss card values and trends, allowing for direct engagement and promotion of undervalued cards. One risk to consider is the potential for platform dependency; reliance on TikTok and Reddit for visibility could pose challenges if their algorithms change or if user engagement declines.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Kabuto King
An anonymous individual on Twitter who started buying every first edition Kabuto Pokemon card to influence their value.
- Beehive
A newsletter platform that allows creators to grow their email lists and monetize their content without platform fees.
- TCG Player
An online marketplace for buying and selling trading cards, particularly popular among Pokemon card collectors.
- Velofix
A mobile bike repair service that comes to the customer's location for bike maintenance and repairs.
- Mobile Bike Wash
A mobile bike washing service that provides quick and convenient cleaning for cyclists at trailheads and bike parks.
- Phone Restore
An iPhone repair store that initially struggled but turned around through innovative marketing strategies.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: 6 Simple Side Hustles You Can Start With Zero Experience⏐Ep. #266
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.