Business idea · SaaS
Niche Market Keyword Research Tool
Niche Market Keyword Research Tool is a tool that helps sellers identify low-competition, high-search volume keywords for their products on platforms like Etsy. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "Etsy Printables: $10,000 a Month Selling Digital Products on Etsy (Greatest Hits)" (aired March 23, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | Etsy Printables: $10,000 a Month Selling Digital Products on Etsy (Greatest Hits) |
| Aired | March 23, 2026 |
| Category | SaaS |
| Real companies on the episode | Canva, Design Studio TETI, Rachel Jones' Etsy Printables, Digital Planners, AI Image Generators, Print on Demand Wedding Products |
The problem it solves
This tool helps sellers to optimize their product listings by providing data-driven insights to improve visibility and sales potential.
How it makes money
Subscription-based model where users pay a monthly fee for access to keyword research features and analytics.
Skills you need
Data analysis, knowledge of SEO, software development, and marketing to attract users.
The market, and why this works now
The rise of e-commerce platforms like Etsy has led to increased competition among sellers, making keyword optimization crucial for visibility. A practical first-revenue move would be to target Etsy seller communities on Reddit, offering free trials to attract users and generate word-of-mouth referrals. A potential risk is the dependency on Etsy's platform, which may change its algorithms or policies, impacting the effectiveness of the keyword tool and user retention.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Canva
A graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content using a drag-and-drop interface.
- Design Studio TETI
An Etsy shop known for selling high-quality printables, including planners and trackers.
- Rachel Jones' Etsy Printables
An Etsy shop focused on selling digital printables, including budgeting tools and wall art.
- Digital Planners
Digital products designed for planning and organization, often created by users who share their designs on social media platforms.
- AI Image Generators
Tools that use artificial intelligence to create images based on user prompts.
- Print on Demand Wedding Products
A service that allows individuals to create and sell customized wedding-related items without holding inventory.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: Etsy Printables: $10,000 a Month Selling Digital Products on Etsy (Greatest Hits)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.