Company case study
Rachel Jones' Etsy Printables
Rachel Jones' Etsy Printables is an Etsy shop focused on selling digital printables, including budgeting tools and wall art. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "Etsy Printables: $10,000 a Month Selling Digital Products on Etsy (Greatest Hits)" (aired March 23, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | Etsy Printables: $10,000 a Month Selling Digital Products on Etsy (Greatest Hits) |
| Aired | March 23, 2026 |
| Revenue and traction | Rachel averages over $10,000 a month in sales while balancing a full-time job and family responsibilities. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Etsy Printables: $10,000 a Month Selling Digital Products on Etsy (Greatest Hits) · aired March 23, 2026 · hosted by Nick Loper
Why it works
The low overhead of digital products and Etsy's automated order fulfillment allows for a scalable business model.
Founding story
Rachel started by creating budgeting products for the FIRE (Financial Independence, Retire Early) community, initially facing competition but later pivoted to providing templates for businesses.
The playbook
Researching profitable niches and products on Etsy, utilizing best seller tags, and focusing on creating high-quality digital products.
Also mentioned
Rachel emphasizes the importance of understanding market trends and using tools like e-rank for competition analysis.
Why this works now (our analysis)
Etsy's automated order fulfillment feature enables Rachel Jones to scale her digital printable business efficiently. Initially, she generated revenue by promoting her budgeting templates on the r/fatFIRE subreddit, targeting a specific audience interested in financial independence. A challenge she faces is the platform dependency on Etsy, which can alter fees and policies that directly impact her profit margins.