Business idea · E-commerce
Online Auction Reselling
Online Auction Reselling is a business that acquires items from online auctions and resells them at a higher price through various platforms, capitalizing on the difference in perceived value and market demand. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "He Made $60K His First Month Reselling⏐Ep. #276" (aired February 19, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | He Made $60K His First Month Reselling⏐Ep. #276 |
| Aired | February 19, 2026 |
| Category | E-commerce |
| Real companies on the episode | Jim Row's Reselling Business, Junk Removal Business, Reselling Restaurant Equipment, Beastock, Glass Company, Furniture Reselling |
The problem it solves
This idea provides an affordable way for consumers to acquire items at a lower price while also offering sellers a platform to sell items they no longer need.
How it makes money
The business would operate based on a one-time purchase model, generating profit from the markup on items sold after purchase from auction sites.
Skills you need
Skills needed include auction platform navigation, knowledge of market trends to identify valuable items, and marketing skills to effectively sell the items.
The market, and why this works now
The rise of platforms like eBay and Facebook Marketplace has made it easier for individuals to buy and sell items at competitive prices. A solid first-revenue move would involve sourcing items from local online auction groups on Facebook, where members sell unwanted items at lower prices. However, founders should consider the capital required for initial inventory purchases, as well as the potential for high customer acquisition costs if marketing efforts do not effectively reach the target audience.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Jim Row's Reselling Business
A business focused on buying and reselling various items, including restaurant equipment, furniture, and industrial hinges, to generate profit.
- Junk Removal Business
A business started to provide junk removal services, initially focused on picking up unwanted items from homes.
- Reselling Restaurant Equipment
A business that buys and resells used restaurant equipment, leveraging inventory accumulated from previous restaurant operations.
- Beastock
An online platform that provides tools and resources for resellers, including access to liquidation and auction opportunities.
- Glass Company
A business involved in selling and installing windows, which Jim initially worked for before starting his own.
- Furniture Reselling
A business focused on collecting and reselling furniture, particularly from returns at major retail stores like Costco.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: He Made $60K His First Month Reselling⏐Ep. #276
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.