Business idea · Agency
Personalized Engagement Packages
Personalized Engagement Packages: Creating customized engagement packages for special occasions in restaurants, which include personalized items like branded gifts or experiences tailored to the customer. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "The Hospitality Principles That Build Billion-Dollar Startups" (aired September 30, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The Hospitality Principles That Build Billion-Dollar Startups |
| Aired | September 30, 2025 |
| Category | Agency |
| Real companies on the episode | Hampton, The Hustle, The Welcome Conference, Chowly, UPS Stores, Boka Restaurant Group |
The problem it solves
This service addresses the need for restaurants to stand out and provide unique experiences that go beyond traditional offerings, enhancing customer loyalty.
How it makes money
Revenue would come from the sale of customizable engagement packages, with options for upselling premium items or services.
Skills you need
Skills in marketing, customer relationship management, event planning, and creativity in product development are necessary.
The market, and why this works now
The rise of personalized marketing tools, such as Segment or HubSpot, makes it feasible to create tailored engagement packages for restaurant customers. A practical first-revenue move involves promoting these packages through local city chamber-of-commerce directories, allowing for direct visibility to potential clients. A key risk is the initial capital required for product development and inventory, which may strain cash flow before the packages generate consistent revenue.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Hampton
A network for business founders to connect, share insights, and hold each other accountable.
- The Hustle
A digital media company that produces a daily business newsletter and other content aimed at entrepreneurs and business enthusiasts.
- The Welcome Conference
A conference focused on the principles of unreasonable hospitality.
- Chowly
A subscription service for dog food with a focus on exceptional customer service.
- UPS Stores
Franchise locations offering shipping, printing, and business services.
- Boka Restaurant Group
A Chicago-based restaurant group with multiple dining concepts.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The Hospitality Principles That Build Billion-Dollar Startups
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.