Business idea · E-commerce
Scratch-and-Sniff Candle Sample Marketing
Scratch-and-Sniff Candle Sample Marketing: This concept utilizes scratch-and-sniff technology in direct mail campaigns to allow customers to experience candle scents before purchasing. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "Riffing on Ideas with Connor: Candles and Apps. Ep. #90" (aired November 11, 2024). How it makes money: Direct mail marketing and product sales.
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Riffing on Ideas with Connor: Candles and Apps. Ep. #90 |
| Aired | November 11, 2024 |
| Category | E-commerce |
| Real companies on the episode | Candle Company |
The problem it solves
It is difficult for consumers to purchase candles online without being able to smell them first, which can lead to dissatisfaction with the product. Current online candle shopping experiences lack sensory engagement, making it hard for consumers to choose the right scents.
How it makes money
Direct mail marketing and product sales
Skills you need
Knowledge of direct mail marketing strategies Graphic design for marketing materials Understanding of scent technology and product development Logistics and distribution management
The market, and why this works now
Scratch-and-sniff technology, such as the Scentisphere platform, allows for the integration of scent samples in direct mail campaigns. A viable first-revenue move could involve partnering with candle enthusiast communities on Reddit, where targeted promotions can reach engaged consumers likely to appreciate the sensory experience. One constraint to consider is the high cost of producing scratch-and-sniff samples, which may lead to a longer customer acquisition cost payback period than traditional marketing methods.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Candle Company
The candle business mentioned in the podcast is owned by Connor Gross's dad, who has been in the industry for over 15 years. This company manufactures and sells candles, primarily through wholesale and e-commerce channels. They focus on creating strong fragrances and have a long-standing reputation in the candle market.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: Riffing on Ideas with Connor: Candles and Apps. Ep. #90
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.