Business idea · Education
Social Anxiety Coaching
Social Anxiety Coaching is a coaching service that specializes in helping individuals with social anxiety develop coping strategies and improve their social skills in business settings. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "Marcus Lemonis: "Business Is Not Freedom" (Lessons Learned from The Profit)⏐Ep. #251" (aired November 25, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Marcus Lemonis: "Business Is Not Freedom" (Lessons Learned from The Profit)⏐Ep. #251 |
| Aired | November 25, 2025 |
| Category | Education |
| Real companies on the episode | T0, Bed Bath & Beyond, Fox Network, The Profit, Anderson Brothers, Greek Family Chocolates |
The problem it solves
Many entrepreneurs face social anxiety, which can hinder their networking and business growth; this service would provide tailored support and strategies to overcome those challenges.
How it makes money
Subscription model for ongoing support, one-on-one coaching sessions, and workshops.
Skills you need
Background in psychology or counseling, excellent communication skills, and a deep understanding of social anxiety.
The market, and why this works now
Virtual coaching platforms like BetterHelp and Talkspace have increased accessibility for mental health services, making social anxiety coaching a viable business. A first-revenue move could involve establishing a presence in relevant Reddit communities, such as r/socialanxiety, where potential clients seek advice and support. A challenge to consider is the high customer acquisition cost associated with marketing in these communities, which may require significant time and resources to build trust and credibility.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- T0
A blockchain technology company focused on tokenization and trading assets.
- Bed Bath & Beyond
A retail company that sells home goods, including bedding, towels, and kitchen supplies.
- Fox Network
A major American television network where Marcus Lemonis's new show, The Fixer, airs.
- The Profit
A reality TV show where entrepreneur Marcus Lemonis invests in struggling businesses and helps them turn around through mentorship and guidance.
- Anderson Brothers
A small business run by two brothers in Seal Beach, California, focusing on their family business after the death of one brother.
- Greek Family Chocolates
A small family-run chocolate business featured on the show The Profit.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: Marcus Lemonis: "Business Is Not Freedom" (Lessons Learned from The Profit)⏐Ep. #251
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.