Business idea · Media
Targeted Out-of-Home Advertising Platform
Targeted Out-of-Home Advertising Platform: This platform connects local businesses with out-of-home advertising opportunities, enabling targeted campaigns based on real-time consumer movement and behavior data. It was pitched on In The Pit with Cody Schneider, hosted by Cody Schneider, in the episode "Out-of-Home Marketing 101 (Think Billboards) and Gaming YouTube Shorts LESGOOO" (aired November 14, 2023).
At a glance
| Podcast | In The Pit with Cody Schneider |
|---|---|
| Hosted by | Cody Schneider |
| Episode | Out-of-Home Marketing 101 (Think Billboards) and Gaming YouTube Shorts LESGOOO |
| Aired | November 14, 2023 |
| Category | Media |
| Real companies on the episode | OOH Insider |
The problem it solves
Local businesses often lack access to effective advertising channels that reach their target audience in specific geographic areas. Existing out-of-home advertising solutions are typically dominated by large advertisers, leaving small businesses with limited options and higher costs.
How it makes money
Marketplace model, where businesses pay for advertising space and data analytics services.
Skills you need
Data analytics and interpretation Marketing strategy development Software development for platform creation Sales and business development
The market, and why this works now
Local businesses can leverage geolocation technology to identify consumer movement patterns, allowing for highly targeted out-of-home advertising. A practical first-revenue move involves partnering with local chambers of commerce to list advertising opportunities, creating visibility among small businesses seeking cost-effective solutions. A significant risk to consider is the initial capital required to develop the platform and acquire data analytics capabilities, which could extend the payback window for customer acquisition costs.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- OOH Insider
Founded by Tim, OOH Insider focuses on out-of-home (OOH) marketing, primarily billboards, and extends to bus wraps, signage, and other physical advertising spaces. Tim’s unique approach combines traditional marketing with modern growth hacking techniques, utilizing podcasts and digital content to educate and engage his audience.
Where this idea came from
Podcast: In The Pit with Cody Schneider, hosted by Cody Schneider
Episode: Out-of-Home Marketing 101 (Think Billboards) and Gaming YouTube Shorts LESGOOO
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.