100kartist

Chloe started her entrepreneurial journey during the COVID lockdown in New Zealand, initially selling polymer clay earrings online. After realizing the potential of hosting workshops, she shifted her focus to teaching others how to create their own crafts. With continuous iterations and marketing efforts, she scaled her workshops significantly.

1. Identify a craft or skill that you are passionate about and can teach to others. Consider what skills are trending or in demand locally. 2. Create a simple website using platforms like Squarespace or use Eventbrite for ticketing, where potential customers can easily find and register for your workshops. 3. Market your workshops through social media, especially local Facebook groups. Use engaging visuals and catchy phrases to attract attention. 4. Test the waters by hosting a small workshop first. Limit the number of participants to gauge interest and work on your teaching skills. 5. Gather feedback from participants after each session to improve your workshops and identify new craft ideas. Consider expanding to different cities or offering varying craft themes based on seasonal trends.

Chloe recommends using affordable community venues for hosting workshops and emphasizes the importance of marketing through Facebook ads. She also suggests using Eventbrite for ticket sales if you're not ready to invest in a website. Canva is a go-to tool for creating marketing materials.