10X Fitness
A gym that offers flexible hours and customer-centric services, including free access on Sundays for members of competing gyms.
Why It Works
By listening to the market demand and being open on Sundays when competitors are not, 10X Fitness effectively attracted customers who wanted to work out on weekends.
Revenue & Traction
Not mentioned in the transcript
Founding Story
The founder opened the gym after observing that competitors were not meeting customer needs, particularly by being closed on Sundays, which provided an opportunity to capture that market.
Business Playbook
Offering promotional access for competitors' members, focusing on customer feedback, and ensuring the gym is open when customers want to use it.
Why this works now
Google Maps' local business listing feature allows 10X Fitness to attract weekend gym-goers searching for open facilities. The founder initially generated revenue by promoting a special offer on Instagram targeting members of competing gyms, enticing them with free Sunday access. A key risk involves the potential for high customer acquisition costs, as attracting new members through promotions may require significant marketing expenditure before achieving a sustainable payback period.
Additional Information
Initially, the strategy was to provide better service than local competitors, which helped them gain a foothold in a competitive market.
Source
Podcast: Koerner Office
Episode: The Smart Way to Start Small and Still Win Big ⏐ Ep. #195
Creation Date: July 14, 2025
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