FSK
A brunch restaurant in Missoula that uses a specials board to advertise their daily specials.
Why It Works
The restaurant owner wanted a larger, more visible board to showcase daily specials, which attracted customers and made the specials more appealing.
Revenue & Traction
Not mentioned in the transcript
Founding Story
Not mentioned in the transcript
Business Playbook
Utilizing a visible specials board to attract customers and promoting offers through social media.
Why this works now
Most brunch spots rely on online menus, but FSK's visible specials board draws in foot traffic from passersby. The owner initially promoted daily specials through local partnerships, leveraging Missoula's community events to attract customers. A challenge FSK faces is the need for consistent staffing, as high turnover in the restaurant industry can disrupt service and impact customer satisfaction.
Additional Information
The restaurant was open for about three years before the board was introduced.
Source
Podcast: Koerner Office
Episode: The Simplest $10K/Month Business Most People Miss ($0 to Start) - Ep. #327
Creation Date: August 18, 2026
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