Company case study
Cocoa Deals
Cocoa Deals is a reselling business that utilizes TikTok for selling various items, including food and other products. It came up on Koerner Office, hosted by Chris Koerner, in the episode "He Copied My Episode With $70. Now He Does $15K/Month - Ep. #351" (aired November 10, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | He Copied My Episode With $70. Now He Does $15K/Month - Ep. #351 |
| Aired | November 10, 2026 |
| Revenue and traction | The business reported $15,000 in sales in the previous month with net margins around 30-40%. They aim for $40,000 in revenue by the end of the current month. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
He Copied My Episode With $70. Now He Does $15K/Month - Ep. #351 · aired November 10, 2026 · hosted by Chris Koerner
Why it works
The business model leverages TikTok's platform for collections and shipping efficiency, allowing for lower shipping costs and quicker cash flows through immediate payments upon label printing.
Founding story
Started from the founder's parents' garage with a modest investment of $200. The founder faced inventory constraints initially and relied on family support for logistics.
The playbook
Key strategies include live selling with a 'sudden death' auction format, offering free shipping, and reinvesting profits back into inventory to scale the business.
Also mentioned
The founder expressed gratitude towards their parents for providing support, both logistically and emotionally, throughout the journey of building the business.