Local Gym (unnamed)
A gym that required assistance with web development and automation to improve client engagement and retention.
Why It Works
By implementing a follow-up system for no-shows and automating the booking process, the gym was able to increase attendance and revenue.
Revenue & Traction
Initial engagement included a $2,500 project fee, which evolved into a $1,500 monthly retainer due to the value provided by the automation solutions.
Founding Story
Simon connected with the gym owner after identifying a need for web and automation solutions in the local business community.
Business Playbook
Implemented systems for booking, follow-ups, and marketing, focusing on small, consistent improvements that drive revenue.
Why this works now
Most gyms overlook the potential of automated booking systems to boost client retention. Local Gym implemented a follow-up system for no-shows using Zapier, which streamlined their communication with members and significantly increased attendance rates. To generate initial revenue, Simon leveraged local business forums on Facebook to connect with potential clients, effectively targeting gym owners struggling with engagement. The gym faces a constraint in the form of high customer acquisition costs, as personalized outreach requires significant time and resources to build trust within the community.
Additional Information
The gym's owner now experiences a self-running business model, significantly reducing the time spent on management.
Source
Podcast: The Side Hustle Show
Episode: 765: The $50k/mo One-Person Agency
Creation Date: October 15, 2026
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