Mark's Nitro Coffee
A mobile coffee business that serves nitro coffee and other beverages at events such as car shows, fairs, and festivals.
Why It Works
The business model focuses on simplicity with a limited menu that can be served quickly, catering to high-demand events where people prefer not to have too many choices.
Revenue & Traction
At large events, Mark can make between $800 to $1,200 in profit over a day, with individual drinks priced between $6.50 to $18 depending on size and event type.
Founding Story
Not mentioned in the transcript.
Business Playbook
Key strategies include choosing high-traffic locations, setting up early to assess customer flow, and creating eye-catching signage to attract customers.
Why this works now
Most consumers at events prefer simplicity over choices, which makes Mark's Nitro Coffee's limited menu a strong fit for high-demand settings like car shows and festivals. By using Instagram to showcase event setups and engage attendees, Mark can attract a steady stream of customers. A key risk for the business is the reliance on event schedules, which can be unpredictable and lead to fluctuations in revenue based on seasonal demand and weather conditions.
Additional Information
Mark emphasizes the importance of location, suggesting that being near food areas tends to drive more sales compared to being isolated from other food vendors.
Source
Podcast: Koerner Office
Episode: This Cheap Business in a Box Makes $2K+ a Day - Ep. #297
Creation Date: May 5, 2026
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