Murray's Painting

A local painting service that gained customers through advertisements placed on restaurant boards.

Why It Works

The business gets visibility in high-traffic locations, leading to organic customer inquiries, as shown by a customer who saw their ad while dining.

Revenue & Traction

Not mentioned in the transcript

Founding Story

Not mentioned in the transcript

Business Playbook

Advertising in local restaurants to capture the attention of potential clients who frequent those establishments.

Why this works now

Most local painting services overlook high-traffic locations, but Murray's Painting capitalizes on them by advertising on restaurant boards. This visibility leads to organic inquiries, as evidenced by a customer who contacted the business after seeing their ad while dining. By targeting specific neighborhoods through local Facebook groups, they can effectively reach potential clients. A notable risk is the capital required for consistent advertising; securing placements on multiple boards may strain cash flow, especially in off-peak seasons.

Additional Information

The painter was one of the first advertisers on the board and received business directly from restaurant customers.

Ideas worth reading next

More case studies

More case studies from Koerner Office

See all Koerner Office coverage →