Scent Social Club
A personalized perfume tour business in New York City where clients explore various perfume stores based on their preferences.
Why It Works
The business thrives on personalized experiences and the founder's passion for perfume, which creates enthusiasm and a unique offering in the market.
Revenue & Traction
Not mentioned in the transcript
Founding Story
Asia Graham started the business driven by her obsession with perfume and the idea of conducting tours of perfume stores.
Business Playbook
She sends out a type form for clients to share their preferences, curates a list of perfumes, and guides them through the stores, creating a memorable experience.
Why this works now
Perfume enthusiasts seeking unique, curated experiences in New York City represent Scent Social Club's target customer. The business capitalizes on the rise of personalized consumer experiences, allowing clients to explore a variety of perfume stores tailored to their preferences. Asia Graham could generate initial revenue by promoting tours through niche platforms like Eventbrite, which caters to local experiences. A significant risk for the business is the labor intensity involved in conducting personalized tours, which may limit scalability without hiring additional staff.
Additional Information
The business emphasizes enthusiasm as a competitive advantage, making the experience contagious for clients.
Source
Podcast: My First Million
Episode: How to naturally monetize what you love
Creation Date: September 4, 2026
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