Company case study
Blue Moon Estate Sales
Blue Moon Estate Sales is a franchise that provides estate sale services, offering leads, training, and resources to those looking to start an estate sale business. It came up on Koerner Office, hosted by Chris Koerner, in the episode "$25K/Weekend Business You Can Start With No Money - Ep. #324" (aired August 7, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | $25K/Weekend Business You Can Start With No Money - Ep. #324 |
| Aired | August 7, 2026 |
| Revenue and traction | Franchise fees range from $50,000 to $75,000, plus a percentage of revenue moving forward. |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
$25K/Weekend Business You Can Start With No Money - Ep. #324 · aired August 7, 2026 · hosted by Chris Koerner
Why it works
The franchise provides instant authority in the market, consistent leads, and comprehensive support which reduces the barriers for new business owners.
The playbook
Franchise model that includes marketing support, leads sourcing, and operational training.
Also mentioned
Not affiliated with the podcast host, but recognized as a significant player in the estate sale industry.
Why this works now (our analysis)
Shopify's recent expansion of its app marketplace allows Blue Moon Estate Sales to tap into a network of entrepreneurs looking for estate sale solutions. The franchise can generate initial revenue by advertising on r/Entrepreneur, targeting individuals interested in starting their own businesses. A significant challenge for Blue Moon is the upfront franchise fee of $50,000 to $75,000, which may deter potential franchisees who lack sufficient capital to invest.