Sandwich Board Advertising
A physical advertising service that places sandwich boards outside local businesses to promote their services and special offers.
Why It Works
It provides a low-cost, high-visibility advertising option for local businesses, creating a direct connection with potential customers.
Revenue & Traction
Each board placement is priced at approximately $3,200 per year, generating significant upfront revenue with the potential for recurring clients.
Founding Story
Started as a side business by the founders, who identified a gap in local advertising solutions for businesses.
Business Playbook
Utilizes referrals from existing customers to acquire new clients and maintains a focus on local business needs.
Why this works now
Most local businesses underestimate the impact of physical advertising in an increasingly digital world. Sandwich Board Advertising capitalizes on this by utilizing foot traffic data to determine optimal board placement, ensuring high visibility for clients. The founders initially attracted clients through local chamber-of-commerce events, where they showcased the effectiveness of sandwich boards in driving customer engagement. A significant risk for this business is the upfront capital required for board production and maintenance, which can strain cash flow if client acquisition does not meet projections.
Additional Information
The service is designed to be low-tech and accessible, making it easy for local businesses to engage with their community.
Source
Podcast: Koerner Office
Episode: The Simplest $10K/Month Business Most People Miss ($0 to Start) - Ep. #327
Creation Date: August 18, 2026
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