PSA (Professional Sports Authenticator)

A leading service for grading and authenticating trading cards and collectibles, providing a trusted stamp of approval on the condition and authenticity of the items.

Why It Works

PSA dominates its market with around 70% market share, offering a crucial service in an industry where trust and verification are essential for transactions.

Revenue & Traction

PSA has a backlog of $400 million in orders, indicating strong demand for its grading services.

Founding Story

Nat Turner purchased PSA to modernize the grading process and reduce the backlog, aiming to leverage technology for efficiency in grading collectible cards.

Business Playbook

Focuses on building a trusted brand that collectors rely on for grading, combined with a vault service for storing high-value cards.

Additional Information

PSA's dominance is enhanced by network effects, where the value of graded cards increases when they are certified by a respected authority like PSA.

Source

Podcast: My First Million

Episode: We found an app that lets you buy anything for $0

Creation Date: June 24, 2026

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