Company case study
Rare Patient Voice
Rare Patient Voice is a service that conducts medical research involving patient and caregiver feedback. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "766: We Found Reddit’s Weirdest Side Hustles" (aired October 22, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 766: We Found Reddit’s Weirdest Side Hustles |
| Aired | October 22, 2026 |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
766: We Found Reddit’s Weirdest Side Hustles · aired October 22, 2026 · hosted by Nick Loper
Why it works
It taps into the need for patient input in medical research, providing valuable insights for pharmaceutical companies.
The playbook
Engages a targeted audience of patients and caregivers to gather qualitative data for research studies.
Also mentioned
This business is part of a growing trend towards patient-centered research.
Why this works now (our analysis)
Most pharmaceutical companies overlook the importance of real-time patient feedback in their research processes. Rare Patient Voice capitalizes on this gap by using online surveys to gather insights directly from patients and caregivers. The company initially attracted clients through targeted outreach on LinkedIn, connecting with decision-makers in pharmaceutical firms. A significant risk involves the potential for regulatory changes in patient data privacy laws, which could complicate data collection and affect client trust.