Megan's Daily Dish

A business that provides chalkboards or white erase boards for restaurants to display daily specials and promotions.

Why It Works

Restaurants appreciate free items that can enhance customer engagement and visibility for their offerings, leading to increased sales.

Revenue & Traction

$3,000 per board per year, with potential sponsorship spots sold at $50 per month, totaling $600 per year per advertiser.

Founding Story

John Sherman, the founder, was inspired by observing a chalkboard in a local restaurant while working for a company that put coupons on cash register receipts. He realized the potential for advertising through chalkboards and sought to implement this model in his community.

Business Playbook

The business model involves giving away the boards for free to restaurants and selling advertising spots on them, effectively creating a revenue stream without upfront costs for the restaurant owners.

Additional Information

John has an 80% renewal rate on advertising and focuses on high-traffic venues to maximize visibility for advertisers.

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This was one of the case studies discussed on 763: He Makes $3,000 a Year Every Time He Gives a Restaurant a Free Chalkboard (And He’s Done it 200+ Times). See every idea and case study pulled from this episode in one place.

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