A fencing company
A business that builds fences and generates leads primarily through Facebook Marketplace.
Why It Works
The company successfully utilizes organic local marketing via Facebook Marketplace, which has proven to be a low-cost, effective way to attract customers.
Revenue & Traction
$2.5 million a year in revenue, with double-digit margins.
Founding Story
Not mentioned in the transcript
Business Playbook
Relying on organic posts on Facebook Marketplace rather than paid ads, allowing them to reach customers directly with minimal marketing spend.
Why this works now
Homeowners in suburban neighborhoods seeking affordable fencing solutions often turn to Facebook Marketplace for local services. This fencing company capitalizes on organic marketing through the platform, generating significant leads without high advertising costs. Initially, the founder posted promotional listings featuring completed projects and customer testimonials, driving inquiries and establishing trust. A potential risk lies in the company's reliance on Facebook Marketplace, which may change its algorithms or policies, impacting visibility and lead generation.
Additional Information
The approach highlights the effectiveness of local community engagement in a niche market.
Source
Podcast: Koerner Office
Episode: The Smart Way to Start Small and Still Win Big ⏐ Ep. #195
Creation Date: July 14, 2025
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