B-stock
A platform that handles liquidations and sales of returned goods for major retailers.
Why It Works
They maintain good relationships with suppliers, ensuring that buyers have positive experiences and products are sold rather than discarded.
Revenue & Traction
Not mentioned in the transcript.
Founding Story
Not mentioned in the transcript.
Business Playbook
Focus on building credibility with both suppliers and buyers to facilitate smooth transactions.
Why this works now
Amazon's return policy allows customers to return items easily, creating a steady supply of returned goods for B-stock to manage. The company can generate initial revenue by targeting sellers on platforms like eBay, where excess inventory can be quickly offloaded. A significant risk for B-stock is the high customer acquisition cost associated with attracting retailers to use their liquidation services, which may extend the payback window beyond acceptable limits.
Additional Information
E-commerce returns are a significant and growing industry, representing 20-30% of all purchases.
Source
Podcast: Koerner Office
Episode: Everyone Chases Trends. Resell This to Actually Make Money⏐Ep. #220
Creation Date: September 12, 2025
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