Company case study
Beach Side Ice
A unique ice vending business that capitalizes on the high demand for ice in tourist-heavy areas
Beach Side Ice: Founded by Steve Sleggle, Beach Side Ice operates self-service ice vending machines in prime tourist locations. It came up on The Side Hustle Show in the episode "579: Ice Vending: $2500/Month in (almost) Passive Profits" (aired September 14, 2023).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 579: Ice Vending: $2500/Month in (almost) Passive Profits |
| Aired | September 14, 2023 |
| Revenue and traction | Steve reported that he generates several thousand dollars each month from his ice vending machines, with peak sales during busy tourist seasons, such as the Fourth of July, where machines can sell out of ice. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
579: Ice Vending: $2500/Month in (almost) Passive Profits · aired September 14, 2023 · hosted by Nick Loper
Why it works
The business leverages low operating costs, high demand from tourists, and strategic placement of machines in areas where ice is needed, like condo complexes and recreational parks. Additionally, the machines operate autonomously, minimizing the need for constant oversight.
Founding story
Steve Sleggle started Beach Side Ice in early 2022 after months of research on ice vending machines. He took a significant leap by investing in two machines before securing locations, driven by a sense of urgency that came with the investment. His commitment to customer service and strategic marketing helped the business grow organically through word-of-mouth and positive customer experiences.
The playbook
1. Identify a high-traffic location: Research areas where ice demand is high, such as tourist attractions, parks, or events. Compile a list of potential places that lack convenient ice access. 2. Invest in quality machinery: Choose reliable ice vending machines that can operate autonomously. Consider companies like Everest Ice and Water Systems, which offer robust equipment. 3. Negotiate placement agreements: Approach property owners or managers with a proposal that highlights the benefits of having an ice vending machine on-site, such as a flat monthly fee or profit-sharing options. 4. Market your machines: Utilize digital marketing strategies, including Google My Business, social media, and local advertising, to create awareness of your ice vending machines. Ensure you’re listed as a nearby option when people search for “ice near me.” 5. Provide excellent customer service: Install your machines with clear instructions, including a customer support number. Be proactive in addressing any customer issues, and consider remote management options for convenience.
Also mentioned
Steve emphasizes the importance of customer satisfaction—he's even able to dispense ice remotely from his phone to assist customers. Utilizing Google Maps for business visibility has been a key factor in attracting customers without a hefty advertising budget. He also advises maintaining clear communication and building relationships with property owners to foster ongoing partnerships.