Company case study
Billy Howell's App Agency
Billy Howell's App Agency is an app agency that creates simple applications for business owners and startups, leveraging no-code tools and AI coding applications. It came up on Koerner Office, hosted by Chris Koerner, in the episode "Billy Quit his Job to Start an AI App Agency: Here's How | Ep. # 150" (aired March 31, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Billy Quit his Job to Start an AI App Agency: Here's How | Ep. # 150 |
| Aired | March 31, 2025 |
| Revenue and traction | Charges $50 a month for maintenance of custom apps, significantly lower than existing no-code solutions which can cost around $250 a month. |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Billy Quit his Job to Start an AI App Agency: Here's How | Ep. # 150 · aired March 31, 2025 · hosted by Chris Koerner
Why it works
The agency focuses on solving specific business needs with simple, efficient solutions, allowing for rapid development and iteration without deep coding knowledge.
Founding story
Billy transitioned from a defense consulting career to a marketing agency during the pandemic. He learned coding through self-education and began creating useful apps for clients, which led to the establishment of his app agency.
The playbook
Utilizes tools like Replic to quickly create MVPs and prototypes, engages clients by showcasing potential solutions early in the process, and focuses on niche markets.
Also mentioned
The agency is built around the concept of making 'stupid simple apps' that address specific operational needs, such as a data entry app for auto mechanics.