Company case study
Blackbird SEO
This side hustle is turning local websites into cash cows
Blackbird SEO: Founded by Meow Reos, Blackbird SEO focuses on creating specialized local service websites that rank well on Google. It came up on The Side Hustle Show in the episode "597: Website Rentals: The simple local websites that earn $1000/mo each" (aired February 15, 2024).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 597: Website Rentals: The simple local websites that earn $1000/mo each |
| Aired | February 15, 2024 |
| Revenue and traction | Meow has built out 45 local sites that generate an average of $1,000 to $1,500 per site each month, which is a killer income stream! |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
597: Website Rentals: The simple local websites that earn $1000/mo each · aired February 15, 2024 · hosted by Nick Loper
Why it works
The success of Blackbird SEO comes from identifying niches with low competition and high demand, leveraging local SEO strategies to rank websites effectively, and creating partnerships with service providers who are eager for leads.
Founding story
Meow began her journey by listening to a podcast about the "rank and rent" model, took action, and built her first local site within three months. A breakthrough came when she was invited to bid on a government project, leading her to partner with a local contractor. Over time, she refined her processes and built a thriving business that allows her to travel and work remotely.
The playbook
1. Find 10 potential customers for Blackbird SEO - This side hustle is turning local websites into cash cows and interview them about their pain points. 2. Create a simple prototype or mockup based on the feedback gathered. 3. Test your prototype with 5 of the interviewed customers to validate your solution. 4. Develop a minimum viable product with core features only. 5. Launch to a small group of early adopters and collect testimonials.
Also mentioned
Meow emphasizes the importance of building long-term relationships with service providers. She uses Stripe for payment processing and suggests that focusing on organic traffic can be more sustainable than paid ads. Also, she stresses the importance of hiring virtual assistants for various tasks to scale efficiently.