Bluefield Builders
A construction company that is involved in various building projects and marketing their services creatively.
Why It Works
By strategically placing their construction trailer next to their gym and engaging the community through Facebook, they effectively generated buzz and inquiries about their services.
Revenue & Traction
Not mentioned in the transcript
Founding Story
Not mentioned in the transcript
Business Playbook
Utilizing social media platforms to engage the community and attract attention to their projects, creating a narrative around their construction activities.
Why this works now
Facebook's targeted advertising feature enables Bluefield Builders to engage their local community effectively. By placing their construction trailer next to a gym, they created a physical presence that generated inquiries about their services. The company faces a challenge in labor intensity due to the skilled workforce required for construction projects, which can impact project timelines and costs.
Additional Information
The company aims to create visibility and interest in their services by leveraging local interest and online marketing.
Source
Podcast: Koerner Office
Episode: The Smart Way to Start Small and Still Win Big ⏐ Ep. #195
Creation Date: July 14, 2025
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