Company case study
Business Unleashed
A consulting firm specializing in software solutions that dramatically reduce operational costs for businesses
Business Unleashed: Founded by John Lohgar, Business Unleashed focuses on creating software solutions for businesses looking to streamline their operations. It came up on The Side Hustle Show in the episode "$120K in Pre-Sales in 6 Months With No List (Greatest Hits)" (aired June 29, 2023).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | $120K in Pre-Sales in 6 Months With No List (Greatest Hits) |
| Aired | June 29, 2023 |
| Revenue and traction | John reported generating $120K in pre-sales in just six months without a pre-existing customer list. One of their solutions achieved $100K per month in revenue shortly after implementation. |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
$120K in Pre-Sales in 6 Months With No List (Greatest Hits) · aired June 29, 2023 · hosted by Nick Loper
Why it works
The success of Business Unleashed largely stems from a deep understanding of client needs and a focus on automation. By targeting industries with financial pressure and a willingness to invest in growth, they address real problems with practical solutions.
Founding story
John Lohgar began his journey without any technical background in programming or design. He leveraged his skills in sales and networking to connect with developers, allowing him to provide software solutions for businesses in industries like solar energy and environmental engineering. His approach involves asking insightful questions that guide clients to articulate their problems, which helps him craft effective solutions.
The playbook
1. Identify Your Target Market: Focus on industries that are facing operational challenges and are financially capable of investing in solutions. Research industries that are growing and potentially needing automation. 2. Develop a Problem-Solution Framework: Speak with potential clients to understand their pain points. Use open-ended questions to help them articulate their challenges, which will allow you to identify the best solutions. 3. Collaborate with Developers: Since you may not have the technical skills, find reliable developers or partners who can help you build the solutions. Use platforms like Upwork or LinkedIn to connect with talent. 4. Create a Minimum Viable Product (MVP): Develop a basic version of your software solution that addresses the core problem discussed with your clients. This minimizes upfront costs and allows for quicker feedback. 5. Validate with Pre-Sales: Before investing heavily in development, validate your idea by collecting pre-sales from interested clients. This ensures that there is a market for your product before it’s fully developed.
Also mentioned
John utilized tools such as OptimizePress and Mailchimp for developing his software solutions. He emphasized the importance of creating an easy-to-use interface and the value of client feedback throughout the development process. His strategy also involved a swift and confident outreach approach to potential clients, which enhanced his conversion rates.