Cedar Grove Sauna
A sauna business in Maine started as a side hustle that serves 8,000 to 12,000 customers annually.
Why It Works
Combines a mobile unit with fixed locations, creating a strong community around the sauna experience.
Revenue & Traction
Her yearly wood costs range from $400 to $900, serving thousands of customers with minimal costs.
Founding Story
Started as a side hustle in 2020 for off-season cash and grew significantly due to overwhelming demand.
Business Playbook
Built a community of loyal customers and established physical locations to signal permanence and credibility.
Why this works now
Most sauna businesses rely solely on fixed locations, but Cedar Grove Sauna thrives with its dual model of mobile units and established sites. The founder generated initial revenue by promoting services through local wellness events, which directly engaged potential customers. A significant challenge lies in managing the logistics of the mobile unit, particularly the need for consistent access to suitable locations that accommodate the sauna setup and customer flow.
Additional Information
Invests in authenticity, including international study trips to learn more about sauna practices.
Source
Podcast: Koerner Office
Episode: Start This Simple Side Hustle Before Everyone Else Does⏐Ep. #216
Creation Date: September 1, 2025
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